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SMB Marketing Tips: Bringing Back the Personal Connection

Posted by Joanna Braunold on Jun 24, 2013 7:38:57 AM

welcome message

Remember the "olden days" when you'd head to a restaurant, a coffee shop, or a greengrocers where the staff knew who you were? You'd walk in and be greeted - "Hi there Mrs. Smith, how are you today? And how's the husband keeping?" This kind of personal relationship with customers inevitably led to customer loyalty rewards - "Mrs. Smith, we're throwing in these chocolates for little Timmy today for free."

When's the last time that happened to you? When's the last time it happened in your restaurant? People love being recognized and treated as an individual - but it can be really hard to do. Staff turnover and demands for speed over service have destroyed this personal part of our lives. So how can you bring back that feeling of individual attention and personalized care to your patrons?

At LoyalBlocks, we've really thought long and hard about this issue. A personalized approach to loyalty rewards programs, and to small business marketing overall, is a key element in building a loyal customer base. We've tried to build in a personal element to our loyalty application, so that we can bring a bit of that old school attitude into the digital age. Customers can receive personalized push notifications when they walk into your store or restaurant, welcoming them and telling them exactly what deal they can get today. This can be different depending on the customer, and our back-end system ensures that the right customer will receive the right deal for them.

Of course, push notifications aren't the only way you can welcome your customers. Nothing will replace the welcoming gestures and words of your staff and waiters. Having said that, if we can help you take a little of the pressure off and keep your customers coming back time and again, it definitely can't hurt, right? After all, we're here to make your lives easier. Which is why all these personalized messages, and the complete customization of your application, is super easy to do and only takes a few minutes. So you have more time to spend actually greeting your customers!

Topics: Small Business Tips

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