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LoyalBlocks 101: Punch cards

Posted by Joanna Braunold on Jun 26, 2013 4:02:35 AM

In this blog series, we take a look at different LoyalBlocks features and explain what they can do for your business. We want to make your LoyalBlocks experience as seamless and easy as possible.

A key feature of customer loyalty programs from the dawn of time (well, the dawn of commerce at least) has been the loyalty card. Usually taking the form of a punch card, this marketing tool gives your customers a reason to return to your business - if they return enough times, they get something for free. And everyone likes getting something for free. Loyalty cards also mean paper and space. Hands up if your wallet is bulging with cards you use on a less than weekly basis? Thought so.

One of the most basic, and most awesome, features of LoyalBlocks is our mobile punch card. It's the first step in our "build your own app" process, and today I'll talk you through how to implement it and why it works.

When you sign up to LoyalBlocks for the first time and start to build your app, the first screen you see is the punch card creation screen:

LoyalBlocks punch card creation

As you can see, there are a few options here to choose between. We try to ensure that LoyalBlocks works for as many businesses as possible, so a variety of options in each token is something you can expect.

Select after how many walk-ins you want to reward your customers. We have two options here - 5 walk-ins (i.e. come in four times and get something free on the fifth visit) and 10 walk-ins. We leave it totally up to you how generous you want to be! You can also fill in what you want to offer people - they'll see this when they open the punch card as an incentive to come back. Another great variation that LoyalBlocks offers is the ability to "stamp" customers' punch cards when they purchase something, or even if they're just visiting the store. That's where our "just walk in" methodology comes into play - our system can pick up your customers when they walk in and automatically punch their card. Once you hit the "Next step" button, you'll move on to the Welcome Token screen - something we'll talk about another time.

That's it - your punch card is now ready to go! Later on in the process, you'll have more design options which we'll talk about when we reach design customization.

Our merchants have had great successes with our punch cards, with almost 10,000 punch cards being finished across our merchants' businesses. Many of them started off with paper loyalty cards, and then switched over the LoyalBlocks digital system. By moving away from paper, you not only save trees (I just worked out that so far our merchants have saved approximately half a tree* - well done guys!) but you also save your customers the hassle of carrying around loyalty cards. By automating the process with LoyalBlocks, you shave off another level of work for your customers and your staff - keeping everyone happy!

*Based on calculations by Conservatree and How Stuff Works, 500 sheets of paper = 2 pounds = 1250 punch cards = 6% of a tree.

Topics: Small Business Tips

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