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LoyalBlocks 101: Welcome token

Posted by Joanna Braunold on Jul 11, 2013 2:11:23 AM

In this blog series, we take a look at different LoyalBlocks features and explain what they can do for your business. We want to make your LoyalBlocks experience as seamless and easy as possible.

Last week, we took a look at how and why to build a punch card using LoyalBlocks. This week we're going to talk about the Welcome token, available to everyone using our customer loyalty program.

The welcome token is the first reward your customers will receive after they join your loyalty club. This is your chance to "wow" them - blowing them away with a strong welcome token is a great way to keep them coming back. This is your opportunity to show them your product - be it food, a haircut, a blowout - as it was meant to be consumed. If you have a meal that you believe epitomizes your restaurant, offer them all the sides for free when they buy the main. Izzo's Illegal Burrito did just that, allowing them to (gently) suggest to their customers that this burrito goes well with these sides - thus creating the ideal customer experience and encouraging return visits. Which is what it's all about after all!

LoyalBlocks makes it really easy to get up a Welcome token. You can do it during your sign up process, or via your dashboard later on. If you're interested in setting it up during the sign up process, you'll see it as you follow through the steps through in the "Build an App" section (it's step #3). And this is how easy it is - just write in what you want to give away... and hit next. That's it. Easier than falling off a log. Which I've done.

welcome token signup Adding a Welcome token via the sign up screen

The other way to add a Welcome token is via your dashboard. It's also really easy to do it from there - just click on the tokens section, and again simply type what you want to give away into the Welcome token space.

welcome token dashboard Adding a Welcome token via the dashboard

To date, we've had more than 5,000 Welcome tokens set up by our merchants, which have been unlocked nearly 100,000 times by users. That's a great opportunity for those merchants to showcase what they can really do to their customers, and to encourage loyalty in return from those customers.

Topics: Small Business Tips

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