Merchant Monday is a series of posts from LoyalBlocks about some of our favorite merchants. If you’re a merchant and you’re interested in being featured here, please contact Joanna. If you’re interested in becoming a LoyalBlocks merchant, head over to our website now to set up your customer loyalty program.
J Jirehs Hair Salon is run by Michelle Dilworth, and based in San Antonio, Texas. The salon offers hair and make up services, and also runs parties and classes for groups on a regular basis. Michelle runs the salon with passion and responsibility - she believes that through her services she gets to touch and improve the lives of her customers. With such a focus on the responsibilities that come with running a salon, Michelle earns the loyalty and trust of her customers every time she sees them.
Michelle is a big proponent of loyalty within a business - both to the business and to the customer. It works two ways, she says.
"Loyalty speaks of love, honor, and commitment. It means that a person is allowing you to touch their life in such a way that they are not allowing someone else, and that is a privilege that I don't take lightly."
We also spoke with her about what she feels is the ideal customer - and we really agree with what she had to say. "A happy customer is a loyal customer," she says. "Someone who is happy to see me when she walks through the door because she's happy with the service she received last time - that's what I aim for."
In addition to the importance that Michelle places on service and attitude as a way to build loyalty, she also uses LoyalBlocks to help out a little more along the way. Michelle has a variety of successful tokens set up for J Jirehs Hair Salon, which allow her to reward her customers in different ways and with different rewards.
LoyalBlocks lets me give someone a token of appreciation for being in my life.
Michelle welcomes all new customers with our Welcome Token, for which she gives a free vitamin enriching treatment. She also rewards customers if they share their walk-in to Facebook with a free trim. She's had 46 people share their walk-in so far - which is a lot of free exposure for the salon. Customers at J Jirehs Hair Salon can also use the LoyalBlocks punch card, which allows them to claim $10 off any service. As a real gesture for those really loyal customers, Michelle also gives away a free haircut to any customer who visits more than 50 times.
With so many different deals in place, it's no wonder that customers at J Jirehs Hair Salon come back time and again for Michelle's services. We love working with someone who values loyalty so highly and who is prepared to experiment with different deals and offers to reward her customers. Thanks Michelle!