Merchant Monday is a series of posts from LoyalBlocks about some of our favorite merchants. If you’re a merchant and want to be featured here, please contact Joanna. If you’re interested in becoming a LoyalBlocks merchant, head over to our website to set up your customer loyalty program.
Husband and wife team Rob and Lisa Hosner opened Hosner Fitness in Amsterdam, New York, in 2012. After starting with outdoor classes in April, they moved into their very own studio in October, and immediately began growing their client base and their classes started filling more and more quickly. Hosner Fitness offers TRX Suspension Training, and are in fact the only all suspension training facility in the area. They offer a variety of classes throughout the week, ranging from a sunrise total body workout to a 30 minute TRX Trim and Tone. Rob and Lisa's commitment to helping people get fit and healthy also takes them into the food arena, with programs to help members lose weight and learn about clean eating.
Lisa spoke to us about loyalty and what it means to her in relation to Hosner Fitness. "Loyalty is all about being part of something in a positive way," she said. "Committing to something, and sticking with it, and supporting something that you are a part of positively!" It's something that we hear from many of our merchants - loyalty isn't just about going back to the same place over and over (although that certainly helps), but it's also about commitment, positivity, and enjoyment on both sides of the relationship. In other words, you get more out of going back to the same coffee shop or gym than just a free coffee or class - you also get a long term relationship that can positively impact your life.
Just over a month ago, Lisa and Rob decided to start working with LoyalBlocks to encourage new members to join Hosner Fitness, and to reward those customers who return to the gym. They've set up a variety of tokens, with different rewards for each one. Their Welcome Token gives people a great incentive to come back for more, with 10% off the next purchase of any package of 6 classes or more. They have a great punch card, as well as a Happy Hour Token. With so many opportunities to reward loyal customers, we asked Lisa how she felt so far about LoyalBlocks:
"I love energy and excitement it brings to our business and it makes coming into our gym FUN! People look forward to checking in, taking pictures and checking the tokens! Our members love the punch card we offer."
Of course, we always love to hear good things about how people are enjoying using LoyalBlocks. In this case, we feel especially proud that LoyalBlocks is being used not only to help create a community of people returning over and again to Hosner Fitness, but also to encourage people to exercise. I certainly always need all the encouragement I can get - and if my local gym owners were as thoughtful and forward thinking as Lisa and Rob, I'm sure I'd be down there a lot more often!