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LoyalBlocks 101: Facebook Friends Tokens

Posted by Joanna Braunold on Sep 18, 2013 11:02:36 AM

In this blog series, we take a look at different LoyalBlocks features and explain what they can do for your business. We want to make your LoyalBlocks experience as seamless and easy as possible.

Facebook Friends Tokens

Today we're going to take a look at a few Token's which we're grouping together - our Facebook Friends Tokens. These are a set of Token's which encourage your customers to invite their Facebook friends to visit your business and join your loyalty club. One of the features that we pride ourselves on is our social media integration, and the Facebook Friends Tokens are some of the best ways to make use of that integration.

Seventy one percent of consumers say that they're more likely to purchase based on social media recommendations, according to this infographic from Hubspot. LoyalBlocks has built-in our Facebook Friends Tokens, which let you take advantage of this common consumer behavior. The Tokens allow you to set different rewards for different levels of actions taken by your loyalty club members. The first level is the invite - those who invite their Facebook friends to join your club. Level two is when those friends join your club. And the highest level is when those friends then visit your club. You can set different rewards for each of those levels.

How To Use It

Some of our merchants are seeing great results using our Facebook Friends Tokens. McBride's Pub & Grille in Plainfield, Illinois, offers 10% off the bill for inviting friends, 20% off the bill if those friends join their club, and a free sandwich, burger or wrap when those friends actually visit the store. That's a massive incentive to invite friends to join a loyalty club. Café Noir in Castletroy, Ireland, offers a free upgrade on a hot drink for inviting friends, a free hot drink if those friends join, and a free brownie when those friends visit. Again, this is a great way to incentivize your customers to invite their friends - and a little word of mouth goes a long way.

Set Up

Facebook Friends Tokens setup

As always, there's a couple of different ways that you can set up your Facebook Friends Tokens - one while you're signing up and one in the Dashboard. I'll go through both of them here, starting with the sign up process. Step 3 of the Get Social section in the sign up process lets you decide if you want to utilize the Facebook Friends Tokens and what you want the set up to be. You can designate a reward for each stage of the process, as well as decide how many invites you want to encourage people to send and how many of those have to join before you give a reward out.

Facebook Friends Tokens set up DashboardThe other way to set up the Token is via the Dashboard, which you have access to once you've signed up for LoyalBlocks. There, you just head over to the Tokens section, and then click on Facebook Friends to start editing that Token. Again, here you have three sections where you can designate the rewards you want to offer and how many invites/joins have to happen before the rewards are relevant.

It's really easy to set up these Tokens, as always, although it's important to bear in mind here that there is a direct connection between the different levels of this Token - in other words, you can't get to level 3 without first completing levels 1 and 2. Because of this, we see the best results with these Tokens when the rewards get bigger for each level. These Tokens really are a great way to reward your customers for their word of mouth recommendations - after all, they deserve it!

Topics: Small Business Tips

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