Merchant Monday is a series of posts from LoyalBlocks about some of our favorite merchants. If you’re a merchant and you’re interested in being featured here, please contact Joanna. If you’re interested in becoming a LoyalBlocks merchant, head over to our website now to set up your customer loyalty program.
Tobacco Leaf is a specialist tobacco store in Tallahassee, Florida, owned by Gabriel Suarez. They carry everything from cigarettes and tobacco to vaporizers and pipes. The store opened in September 2009, with a focus on glassware - stocking some of today's top glassblowers as well as local Florida blowers. Their customer base has grown rapidly as Gabriel and his staff focus on personal relationships with customers and knowledgeable advice and assistance to everyone who walks through the door.
Gabriel places an emphasis on his relationships - both with customers and suppliers. His work with many local glassblowers improves his ties with the local community. "Loyalty means everything," he says. "We would not be what we are today without loyalty." As a store that sells every day items as well as the more specialist products, loyalty and return business is key to Tobacco Leaf's success. Gabriel values "customers who are happy and proud to be repeat customers."
Luckily, that's exactly the kind of thing that LoyalBlocks can help with. After just over two months with LoyalBlocks, they have nearly 400 club members and they're growing fast. Tobacco Leaf has set up some excellent Tokens to entice people to join their club and return to the store, including a Welcome Token offering 10% off, and a Happy Hour Token offering a free lighter or drink (depending on the amount being spent). They also have a great Regulars Token set up, with 10% off after 1 visit, 15% off after 10 visits, and 20% off after 50 visits. This kind of growing reward really encourages existing customers to come back for more, with larger rewards available the more often and more established the customer is.
We look forward to seeing Tobacco Leaf's continued growth with LoyalBlocks going forward!