Merchant Monday is a series of posts from LoyalBlocks about some of our favorite merchants. If you’re a merchant interested in being featured here, please contact Joanna. If you’re interested in becoming a LoyalBlocks merchant, head over to our website to set up your customer loyalty program.
Alebrijes Mexican Bistro was opened in 2008 by husband-wife team Ruben and Adi Larrazolo in Lodi, California. They serve amazing Mexican food, including their legendary gaviotas and guacamole made right in front of diners at the table. They have wonderful reviews across the internet, including on Yahoo, Topix and Chow. Not to mention that they are the home of our latest Loyalpalooza winner Dennis (congrats Dennis!)
Ruben started working with us at the beginning of this year, and have made quite a name for their LoyalBlocks loyalty club. They've set up a great Welcome Token to encourage people to sign up and give them a taste of what they can get when dining at Alebrijes - a free burrito. It's a great way to sample one of their main offerings, and show off just how good their food is. They have other tokens set up to encourage people to return to the restaurant on a regular basis - including their Regulars Token (which offers a range of products from a free soda for Newbies, to 25% off the bill for VIPs); a punch card offering free guacamole after 10 visits; and special offers on drinks during slow hours. They've also utilized our Facebook integration tokens by offering rewards to guests who post to Facebook, and invite Facebook friends to join their club.
Ruben is always experimenting with new food and ideas in his restaurant. Last year, he hosted wine dinners and tequilla tastings; this year he's looking to experiment with new sauces, seafood, and vegetarian and vegan items. We're looking forward to watching the Larrazolo's developing their restaurant and their loyalty club.