Merchant Monday is a series of posts about some of our favorite merchants. If you’re interested in being featured here, please contact Joanna. If you’re interested in becoming a LoyalBlocks merchant, head over to our website now to set up your customer loyalty program.
The Bonneville Lounge
The Bonneville Lounge, near Danville and New London in southeast Iowa, is a thriving club owned by Johna Stott and her husband Bob Stott. They bought the bar at an auction over a year ago, and decided to get it back up and running before reselling. The bar is located in a cornfield in Iowa between two towns, giving it an air of cosiness, and a feeling of community to all its customers.
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For Johna, loyalty is an incredibly important factor. When working with small, local communities, she needs people to feel like the doors of the Bonneville Lounge are always open for them and they are always welcome. In return, they give Johna the opportunity to expand and keep her club open as regularly as possible. She knows what she wants from her customers, too: "Someone who is happy-go-lucky, and knows that it takes loyalty on both sides to make a business thrive and grow."
The Bonneville Lounge relies on regular customers coming back often. Johna decided to start working with LoyalBlocks to entice customers to become regulars, and to reward them when they do. Johna and other bar staff work on building up a relationship with all their customers, and LoyalBlocks is the icing on the cake - a way to regulate rewards and make customers feel valued. The Bonneville Lounge offers a free beer or well drink to all first time customers - a great reason to visit the club at least once! It's the combined job of Johna, her staff, and LoyalBlocks to keep them coming back for more. A punch card is a great way to encourage that - with the Bonneville Lounge offering another free beer or well drink on every 10th visit via LoyalBlocks. There are also more free drinks and food available when people come back often or when they invite their Facebook friends.