Connect with your customers

Learn how with the flok blog

New Year's Resolutions

Posted by Daniela Nika on Jan 13, 2014 10:47:22 AM

New year's resolutionsIn December everyone makes their list of new year's resolutions, because we are led to believe that we can change all the bad habits when that clock strikes 12. We hear it every year, "New year, new me". That usually lasts about two weeks, then we go back to our daily routines. Without being aware of it we do change, but it's a day to day alteration - the slow gradual change that leads to us fulfilling different resolutions that we never even planned.

The new year gives us a sense of renewal. Everyone starts out with wanting to be loyal to their plans, their gym, and their diet. What does it take to keep that loyalty and stick to the routine? Rewards. We want to see those resolutions make us better versions of ourselves. So we look for the benefits we reap - how these changes make us better and reward us in the long run.

I have been going to the same hole-in-the-wall bistro for 10 years now. When I first went the menu consisted of drinks and panini sandwiches. I always knew what I wanted from them, a tomato, mozzarella, basil and prosciutto panini, with a side salad and a delicious sauce. For the first two years I had my “usual”. Slowly I noticed the new additions to the menu. Then one day I saw what can only be described as my dream - my bistro had a dessert menu! Needless to say, I was ecstatic. So I got ready for a hot brownie with ice cream on top, only to discover that they had run out and were offering a "sticky date pudding" instead. When I got the plate there was a square piece of what looked like a light brown brownie, half drowned in some sort of liquid, topped with whipped cream and sliced strawberries. Hesitant to try, I took a small bite of the cake and sauce - what can I say, my life would never be the same again. I took another bite, this time with a slice of strawberry, and there it was - the perfect dessert. Needless to say, I've made everyone who I've gone there with try this dessert.

Without realizing, and through no effort of my own, this place changed the way I looked at food and options. Despite the best intentions that I have had over the years, it wasn't a new year's resolution that changed the way I eat - it was an incident with a sticky date pudding. What started out as disappointment became an amazing opportunity to learn to try and love new things. I began with the familiar for almost two years, but as my bistro changed I changed with them. I've stayed loyal to them, going every chance I get. And they've kept their delicious food.

Topics: Customer Loyalty Program

About the flok blog

Get all the latest wisdom about managing effective relationships with your customers

Subscribe to Email Updates

Recent Posts