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Super Bowl Loyalty

Posted by Kimj on Feb 6, 2014 9:50:57 AM

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I think most Americans will agree that the Super Bowl is the most important sporting event of the year. After spending countless Sundays in our favorite sports bar rooting for our respective teams, the season all comes down to this one game. Whether you are an avid football fan or you just watch the Super Bowl for the headline-making half time performances or the epic commercials, American loyalty to the Super Bowl is unmatched. This Super Bowl in particular hit especially close to home, and not because my favorite team is playing or because I am a crazy Bruno Mars fan, but rather because it took place close to my home in New Jersey. As the New York/New Jersey area was taken over by Super Bowl madness, you could feel the strong sense of loyalty to this event floating around.

From the Super Bowl Boulevard shutting down Times Square to the Super Bowl Media Day taking over in Newark, the area was buzzing with football frenzy. That may be confusing to some since neither of the New York football teams are participating this year. With the Seattle Seahawks and the Denver Broncos going face to face in this years line-up, I'm sure most New York fans don't really care about the victor (unless they bet on the Broncos like I unfortunately did). But I can assure you that I, along with most Americans, attended some Super Bowl event this past Sunday - who wasn't glued to the TV, or fighting a crowd of other viewers to get a glimpse of the TV? After taking a stroll down Super Bowl Boulevard this week I found myself questioning why New Yorkers are SO excited about this years Super Bowl when it includes none of our home teams, and the answer was simple.

Just like we go to the same local bar or restaurant, Americans feel such a strong sense of loyalty to the Super Bowl because it is tradition. Not to mention, when something is a part of your home town or the city where you live, you are going to feel an even stronger sense of loyalty and pride surrounding it.

Topics: Customer Loyalty Program

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