Merchant Monday is a series of posts about some of our favorite merchants. If you’re interested in being featured here, please contact Joanna. If you’re interested in becoming a LoyalBlocks merchant, head over to our website now to set up your customer loyalty program.
Blue Grill, in Milford, Michigan, is a mediterranean restaurant opened in 2012 by Dimitri Mansour. Dimitri opened the restaurant because he was tired of taking his kids out for fried fast food, and wanted to provide a low cost, healthy alternative for the local community. Blue Grill has grown to become one of the most popular restaurants in Milford, with its customer base and menu growing constantly.
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[quote style="boxed" float="left"]LoyalBlocks bridges the gap between old school marketing and technology and social media.[/quote]
Dimitri feels very strongly about building customer loyalty at Blue Grill, and talked with us about how loyalty goes both ways. "Loyalty is having this special relationship with my customers, where every customer feels that they are very important," he said. Blue Grill has customers who visit weekly and bring friends with them each time they come. As well as bringing friends and spreading the word, they invest in Blue Grill by helping Dimitri understand more of what his customers are looking for. "Their feedback is crucial to improve what we do, and the only way to grow is to retain as many loyal customers as possible."
Blue Grill started working with LoyalBlocks around a month ago, and is already seeing positive results. As a reward for joining their club, all Silver Status members get 10% off their order. Customers can also get a discount when they share their visits to Facebook - a great way to reward customers for helping spread the word! "I've been looking for more than just mailing coupons to build that special relationship, and I came across LoyalBlocks," says Dimitri. "This powerful tool uniquely bridges the gap between old school marketing such as punch cards and coupons, and delivers relevant rewards through location-based technology and social media."