[quote]Getting customers is hard. Keeping them should be easier. But with fierce competitors building communities and aggressively marketing on price, you have to put real energy and effort into maintaining a consistent customer base. Just providing a great product or service is rarely enough to keep them coming back for more.
In the consumer world, daily deal sites have eaten away at loyalty, but now the tech world is making an effort to bring loyalty marketing back in vogue. As easy as downloading an app, you can now shift hard-earned time and marketing dollars to pinpoint and secure tried-and-true loyalists. It seems loyalty is now trendy. Ido Gaver, CEO of loyalty-marketing platform LoyalBlocks, announced last week that his company has signed up over 40,000 new merchants in the last four months with their unique loyalty solution for small businesses and national franchises. He was able to share his insights into making customers come back again and again.[/quote]