There are many ways to reach your customers these days. You can greet them in person at your storefront, shoot them an email, post updates through your social media pages or send a text. But there’s a newer method you may be less familiar with. It's a direct route and it can drastically improve the way you communicate with your customers. It's called a push notification.
What are push notifications?
If you’ve ever downloaded an app, you’ve most likely received a push notification. It’s that personalized message sent directly to your mobile phone’s main screen. The idea may sometimes be lumped together with text messges, but there are some notable differences between the two. Notifications are business-branded and sent to customers based on their activity. Unlike a text message, it is delivered only if a customer has allowed it through their app’s settings. This makes it a more personal, and welcome experience for the customer, making it a highly desirable method for you to promote your business. Need more convincing? Here are 3 reasons you should start using push notifications in your customer communications right now.
1. Reach Customers Anytime, Anywhere
The main appeal of push notifications is that you can seamlessly connect with your customers at just the right moment. By creating targeted messages that pop up on their phone, you can engage with them, win back their business, or promote a new product, service or event. What's even better is, the mobile push notification service can detect who’s nearby and who isn’t and send a message to only the relevant recipients. For example, get nearby customers to visit you by offering a neighborhood perk. (“It’s Free Tea Tuesday! Come in and get a cup of tea on us!”). The timing and relevance of your message can make a huge difference in getting customers back to your door.
2. Create and Send Messages Easily
For some business owners, connecting with customers through promotional emails or social media can feel forced and time consuming. The great thing about sending a push messages is, it’s quick, easy and painless. You can use them to simply wish customers a happy birthday or you can send an offer to your regulars who haven’t visited in awhile. To make things even easier for you, services like flok, offer an automatic push notifications service. This service sends push messages throughout the customer’s life cycle - from the time they join your club (“Welcome, visit us for a free cookie!”) to after they leave (“We miss you! Come in and get 50% off!”).
3. Connect with Willing Customers
Another great thing about push notifications is that they’ll never feel like spam to your customer. Unlike texts, customers have opted in to your messages through their app’s settings so you’ll get your message straight to their phone’s home screen, no matter what. Having this kind of trusted access allows you to build a lasting relationship with customers, which in turn builds loyalty.
Got questions about push notifications or flok.com? Feel free to send an email: firstname.lastname@example.org or call: 855-855-6925.