Technology is changing the way you interact with your customers. Though perhaps less charming than the interaction of yesteryear, where relationships got built through repeat visits and casual conversations, technology is making customer communication far more effective than it has been in the past.
The question for merchants becomes, which technologies do I implement at my business? There are many options, but perhaps the most effective technology for customer acquisition and retention are push notifications.
Push notifications have become one of the most powerful ways to communicate directly with customers by delivering your message directly to their phones. It is just a matter of making the most of them.
Welcome Customers - When customers feel welcome at your business, they will come back more often and spend more per visit. You can set push notifications that automatically greet your customers by name when they come to your business.
Use Time To Your Advantage - Push notifications can send anytime, so when you have slow hours you can send push notifications to your customers to encourage them to come in. If you offer a some a deal or reward for coming in within a specific time range, it creates urgency and increases visits.
Get Local - Mobile technology makes it easy to send push notifications to people based off of their location. You can set a ‘virtual fence’ around your business, and anytime your customers enter that zone, they will automatically get a reminder to come in.
Respond To The Needs Of Your Customers - Push notifications are versatile, so you can send them anytime. Imagine, if you will, that you are the owner of an ice cream shop. It is 3P.M. and schools are getting out. It is an unseasonably hot day. You send a push notification saying, ‘Wouldn’t it be great to be eating ice cream right now?’ That message is now on the phone of a mother, waiting to pick up her kids from school, and she thinks that is a brilliant idea. You’ve just made a sale.
Brick and mortar retailers can encourage customers to come in and spend more money with relevant, well thought out push notifications. It is one of the most effective ways to communicate with your customers and to get them through your doors more often.