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Super Bowl Loyalty

super bowl 8U73HXBSPFD4

I think most Americans will agree that the Super Bowl is the most important sporting event of the year. After spending countless Sundays in our favorite sports bar rooting for our respective teams, the season all comes down to this one game. Whether you are an avid football fan or you just watch the Super Bowl for the headline-making half time performances or the epic commercials, American loyalty to the Super Bowl is unmatched. This Super Bowl in particular hit especially close to home, and not because my favorite team is playing or because I am a crazy Bruno Mars fan, but rather because it took place close to my home in New Jersey. As the New York/New Jersey area was taken over by Super Bowl madness, you could feel the strong sense of loyalty to this event floating around.

From the Super Bowl Boulevard shutting down Times Square to the Super Bowl Media Day taking over in Newark, the area was buzzing with football frenzy. That may be confusing to some since neither of the New York football teams are participating this year. With the Seattle Seahawks and the Denver Broncos going face to face in this years line-up, I'm sure most New York fans don't really care about the victor (unless they bet on the Broncos like I unfortunately did). But I can assure you that I, along with most Americans, attended some Super Bowl event this past Sunday - who wasn't glued to the TV, or fighting a crowd of other viewers to get a glimpse of the TV? After taking a stroll down Super Bowl Boulevard this week I found myself questioning why New Yorkers are SO excited about this years Super Bowl when it includes none of our home teams, and the answer was simple.

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Topics: Customer Loyalty Program

New Year's Resolutions

New year's resolutionsIn December everyone makes their list of new year's resolutions, because we are led to believe that we can change all the bad habits when that clock strikes 12. We hear it every year, "New year, new me". That usually lasts about two weeks, then we go back to our daily routines. Without being aware of it we do change, but it's a day to day alteration - the slow gradual change that leads to us fulfilling different resolutions that we never even planned.

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Topics: Customer Loyalty Program

My Path to Customer Loyalty

Kathy learning about customer loyalty at Key Food Kathy at Key Food

When I was 16, I started working at my neighborhood Key Food supermarket. Customer service and encouraging loyalty were key components of my job. There was more to it than simply bagging people’s groceries; I had to learn how to deal with people who were important to my business’s success. At a supermarket, since pretty much everyone needs to provide food for their families, you meet all different types of people. Some are more difficult than others, but everyone needs to be treated the same. For example, if a customer misunderstood a certain sale that was going on that week it was my job to tell them they were incorrect, but at the same time to sure they felt respected and appreciated. At the supermarket, there was a customer loyalty card that provided shoppers with discounts every week. Another part of my job was to remind a customer that they could get rewarded just for buying their daily groceries.

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Topics: Customer Loyalty Program

Local Loyalty

Loyalty in the Lower East Side Photo: Jeff Chien-Hsing Liao

The neighborhood I live in, Manhattan’s Lower East Side, is known for having a diverse set of social destinations. It’s a reflection of the citizens ranging from life-long inhabitants and an eclectic group of dream-chasing new inhabitants: young professionals, artists, and musicians. With a myriad of choices within walking distance, how do you choose that perfect combination of atmosphere and affordability when looking for a place to spend the evening?

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Topics: Customer Loyalty Program

On Loyalty and a Thanksgiving Turkey

In traditional American fashion, Thanksgiving day in my house is the holiday to end all holidays. The pies, the cakes, the stuffing, buttery mashed potatoes piled high in a volcanic mound with a made-from-scratch beef gravy lava flow - the list goes on. The morning begins with the tantalizing scent of breakfast biscuits, dad’s cheddar scrambled eggs, and freshly brewed hazelnut coffee. Drawn out of bed, I succumb to the temptations of each delight and let a slowly baking sweet potato-marshmallow casserole captivate my attention.

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Topics: Customer Loyalty Program

Building Relationships... With Your Bartender

relationship Free drinks anyone?

My family owned a business while I was growing up, and I have built a career in sales with small businesses supporting me. I like to support local businesses as much as possible. It makes me feel a part of my community and is my way of giving back.

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Topics: Customer Loyalty Program

7 Ways LoyalBlocks Could Help Game of Thrones

At LoyalBlocks, we're massive Game of Thrones fans. The life or death of characters makes or breaks our day. We discuss the merits of Arya vs. the evil of Joffrey. I follow Maisie Williams on Vine, and she makes me giggle.

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Topics: Customer Loyalty Program

Happy Father's Day 2013!

Don't get stuck without a present for your Dad this Father's Day Don't get stuck without a present for your Dad this Father's Day

Father's Day is upon us - the time to show your Dad just how much you appreciate him. It can be really hard to think of presents though - another tie? Another pair of socks? A totally random DVD box set (because you already bought him all the ones he actually likes)?

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Topics: Customer Loyalty Program

Are You Giving Your Customers a Mobile Experience?

Are You Giving Your Customers a Mobile Experience?

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Topics: Customer Loyalty Program

A first chance to make a first impression

Hopefully you’ll like seeing this around New-York city starting November 1st.

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Topics: Customer Loyalty Program