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Connect with your customers

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4 Essentials for a Successful Customer Loyalty Program

Loyalty rewards program helps you create a relationship with customers.

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Topics: Small Business Tips, Digital Punch Card

Marketing ideas for restaurants and bars

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Topics: Customer Loyalty Program, Small Business Tips, Flok University

Marketing ideas for beauty salons and nail spas

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Looking to boost foot traffic and sales at your beauty salon or nail spa? Here are some low-budget marketing ideas and tips to get you started

The beauty business is one of the most dynamic and fast-paced industries around. Hair Styles, products, dyes and nail polish colors all shift with the seasons, along with the desires of fickle customers. The great part about beauty salons and nail spas is that there will never be a shortage of clients. Everyone needs a haircut sometimes! And lots of women, and increasingly men, love getting regular mani-pedis, along with tweezing, waxing, threading or laser hair removal. It just takes a bit of marketing savvy to make your beauty business boom. Here are the basics to get you started!

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Topics: Customer Loyalty Program, Small Business Tips, Flok University

Marketing ideas for Vape Shops and E-Cig stores

Marketing ideas for Vape Shop and e-cig

 

Looking to boost foot traffic and sales at your Vape or e-Cig store? Here are some low-budget marketing ideas and tips to get you started

The Vape and e-cigarette markets are exploding, having recently taken a 6 Billion dollar bite out of the tobacco product market, with no signs of slowing down.  It’s no wonder more and more small business owners are opening vape shops and e-cigarette stores. But if you’ve started a vape business recently, you’ve likely hit some bumps along the way when it comes to marketing your vape store - from getting the word out to getting a decent ranking on google search pages. There are numerous low-budget ways to advertise your vape shop, and online tools and platforms designed to help your vape business thrive. So, here are a some tips and tricks to successfully market and advertise your vape-shop.

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Topics: Customer Loyalty Program, Small Business Tips, Flok University

Text Message Marketing - The complete guide to texting and driving (results)

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Text message marketing isn’t for everyone

First things first: Text message marketing isn’t for everyone. It’s not that it is more complex than other marketing processes, it’s just that it is only worth engaging in under specific conditions. Wondering if your business is the right fit? Only two ways to find out:

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Topics: Customer Loyalty Program, Small Business Tips, Flok University

The ultimate guide to email marketing - in 9 minutes or less (or more)

 

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Is email marketing dead? Can your business truly make an impact with its email marketing solution? Should you know more about about email marketing software? Time to start reading. Set your timer to 9 mins. Tips, Tricks and ideas included.

 

What is Email marketing anyway?

Email marketing is the combination of strategy, content and software, with the purpose of engaging customers via email in order to achieve business goals. How is it different than, say, sending a mass email to your friends about a barbecue on Saturday? Well, it’s pretty similar, except that with specialized email marketing software, you can do it smarter, easier, more elegantly and, most important of all, more effectively.

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Topics: Customer Loyalty Program, Small Business Tips, Flok University

Social Media Marketing for your business (or: don't do like grandma do)

 

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Your business is probably already on facebook. Maybe even twitter. But let us guess: You have no real idea what to do next. Fear not! Flok university to the rescue.

 

The dreaded time has come when even your grandma has a facebook page and your neighbor’s dog has a twitter handle in which he reviews different kibble brands. And that’s how you know you really should be on board when it comes to marketing your business through social media. So, to help you jump on that ship, and make the most of it, we present you with all the basics needed in order to utilize social media platforms for your marketing purposes and personal enjoyement. But mostly marketing. Ok, let's do this.

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Topics: Customer Loyalty Program, Small Business Tips, Flok University

Improving Your Business With Push Notifications

Technology is changing the way you interact with your customers. Though perhaps less charming than the interaction of yesteryear, where relationships got built through repeat visits and casual conversations, technology is making customer communication far more effective than it has been in the past.

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Topics: Small Business Tips, Flok Features

When Freebies Work

Is there a situation when giving away your product for free can lead to more profits?  In the world of brick and motar retail, the answer is often yes. 

You are no dummy.  You can do the math.  When you give something away for free, you lose money and profits decrease.  However, in the case of brick and mortar retail, this logic is often defied.  Giving away freebies has the potential to increase how much a customer spends, expand your customer base and improve your revenue. 

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Topics: Small Business Tips

What you can learn from the Union Square Loyalty Coalition

Businesses in and around Union Square are collaborating to better serve local customers, gain access to advanced marketing technologies and compete with their corporate counter parts. LoyalBlocks is inviting business communities around the U.S. to join this new movement towards happier customers, better relationships and stable business environments.

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Topics: Flok Merchants, Small Business Tips, Flok News